Brand Profile

The Sound

The sound is new music magazine that aims to capture the minds of any music fanatic, with music covering every genre; from dance to rock. Every month we aim to excite the tastes of every music fan with a mouth-watering selection of reviews, articles, interviews and newcomers. Other features will include "this week in..." where we will highlight all the best events of the week, whether it is a funny new story or an exciting musical event. We will cover everything that we think will add an exciting flavour to your musical taste, our reader's are our number 1 priority and we will make sure they come back wanting more and more every month.

Reader Profile

The young man whose top is from Hollister with jeans from Superdry and wayfarer shades. He enjoys to socialise with friends at festivals, parties, coffee shops and social networks, all music; from dance to alternative and occasional gaming.

The audience market that the magazine is aiming for is a young audience (mostly the young men). The kind of person that has an open-minded view to music and lifestyles, making the most of every moment in their lives. 

Questionnaire

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Case Studies

Photos (3 - Drummer)

Photos (2 - Busking)

Here, James is busking at his school, it's good for music because it shows music talent; it is completely acoustic. If used, the photo will be edited.

Photos (1 - Blur)

These photos were taken at a Blur concert, I was lucky enough to get in the first few rows and get some close-ups of band members. If used; these photos will be edited on iPhoto or Photoshop to produce optimum results for the magazine cover.