Flatplan Design 3 - Final Layout

Focus Group Preferences on Flat Plans

Below are some comments from my Focus Group's analysis:
"The first design is better because it has more on the page, more stories that could draw my attention. However, I think the design of the second logo is much better than the first."
"The second design is quite boring, there isn't a lot going on, but I really like the logo. I think you should combine the amount of articles on design one with the logo of design two."
"I think the second design is more creative, I think the first design is too dull and needs more exciting aspects of design."


Recommended Features:

• Interviews with famous musicians.
• Information on new artists
• Reviews
• News Stories 
• Freebies (Posters, CDs, MP3 downloads etc.)

From the commentary provided by my focus group, I have decided to follow a layout that matches the criteria set by the results, creating the third and final flat plan.

Flatplan Design 2

Flatplan Design 1

Audience Focus Group

I interviewed four people within the audience range of my music magazine about their general lifestyle aspects and music tastes. The results of which are shown below:


Anna Bradford

Age: 16
Studying: Business & Economics, Maths, Sociology and Media Studies.
Favourite Lesson: Sociology.
Media Consumption: 3 hours of iPod, 2 hours of TV and 2 hours of Facebook each day. 1.5 hours of magazine reading a week.
Hobbies: Playing the guitar and piano, tennis, listening to music, shopping and photography.
Favourite Genre(s) of Music: Pop.
Favourite Artist(s): The Courteneers.
Favourite Magazine: Look.
What Do You Dislike About Magazines?: Uninteresting topic on the front cover.


Jack Chesher

Age: 17

Studying: Biology, Chemistry, English Literature and History.

Favourite Lesson: History..

Media Consumption: Reads the Independent for 20 minutes, listens to 3 hours of iPod and iTunes, watches 2 hours of TV and  is on  Facebook an hour each day. 1 hour of magazine reading a week.

Hobbies: Tennis, listening to music, horse riding and socialising.

Favourite Genre(s) of Music: Pop, Dance and Electronic.

Favourite Artist(s): David Guetta.

Favourite Magazine: Empire.

What Do You Dislike About Magazines?: Adverts

Lauren Baker

Age: 17

Studying: Business & Economics, English Language, Product Design and Media Studies.

Favourite Lesson: English Language.

Media Consumption: 1 hour of iPod and 1 hour of Facebook each day. 1 hour of TV each, couple of hours on the computer each week. Visits the cinema and reads a magazine once a month.

Hobbies: Shopping, socialising and listening to music.

Favourite Genre(s) of Music: Pop.

Favourite Artist(s): Drake.

Favourite Magazine: Elle.

What Do You Dislike About Magazines?: Too much text.

Edan Cohen

Age: 16

Studying: History, Maths, English Literature and Music Technology.

Favourite Lesson: Music Technology.

Media Consumption: 2.5 hours of listening to music, 1 hour of TV each day. Has his Windows Phone on all day. 1 hour of magazine reading a week.

Hobbies: Listening to music, socialising, listening to music, DJing and cycling.

Favourite Genre(s) of Music: Pop, Dance and rock.

Favourite Artist(s): Pendulum.

Favourite Magazine: Stuff.

What Do You Dislike About Magazines?: Too much text.

Brand Profile

The Sound

The sound is new music magazine that aims to capture the minds of any music fanatic, with music covering every genre; from dance to rock. Every month we aim to excite the tastes of every music fan with a mouth-watering selection of reviews, articles, interviews and newcomers. Other features will include "this week in..." where we will highlight all the best events of the week, whether it is a funny new story or an exciting musical event. We will cover everything that we think will add an exciting flavour to your musical taste, our reader's are our number 1 priority and we will make sure they come back wanting more and more every month.

Reader Profile

The young man whose top is from Hollister with jeans from Superdry and wayfarer shades. He enjoys to socialise with friends at festivals, parties, coffee shops and social networks, all music; from dance to alternative and occasional gaming.

The audience market that the magazine is aiming for is a young audience (mostly the young men). The kind of person that has an open-minded view to music and lifestyles, making the most of every moment in their lives. 

Questionnaire

>

Case Studies

Photos (3 - Drummer)

Photos (2 - Busking)

Here, James is busking at his school, it's good for music because it shows music talent; it is completely acoustic. If used, the photo will be edited.

Photos (1 - Blur)

These photos were taken at a Blur concert, I was lucky enough to get in the first few rows and get some close-ups of band members. If used; these photos will be edited on iPhoto or Photoshop to produce optimum results for the magazine cover.